---
description: Guided project ideation using Design Thinking framework (Empathize -> Define -> Ideate -> Prototype -> Test)
---

# /ideate_project - Design Thinking Guided Ideation

**Sumber:** TOPIC_004 > 01_ideation_frameworks.md (§1.1 Design Thinking Framework)

---

## 📋 Kapan Menggunakan Workflow Ini

- Memulai proyek baru dari nol
- Eksplorasi fitur baru
- Problem discovery untuk existing product
- Ketika ingin approach **human-centered**

---

## 🎯 5 Stages of Design Thinking

```
+-----------------------------------------------------------------+
|                      DESIGN THINKING PROCESS                     |
|              (Non-linear, Iterative, Human-Centered)             |
+-----------------------------------------------------------------+
         |
    +---------+
    ▼         |
+-----------------+
| 1. EMPATHIZE    |  ← Research user needs, observe, interview
|   "Pahami User" |     Output: User insights, pain points
+-----------------+
         |
         ▼
+-----------------+
| 2. DEFINE       |  ← Synthesize insights, create problem statement
|   "Definisikan" |     Output: Clear problem statement, personas
+-----------------+
         |
         ▼
+-----------------+
| 3. IDEATE       |  ← Brainstorm solutions, think outside the box
|   "Ideasi"      |     Output: Multiple solution ideas
+-----------------+
         |
         ▼
+-----------------+
| 4. PROTOTYPE    |  ← Create scaled-down, testable versions
|   "Prototipe"   |     Output: Low/high-fidelity prototypes
+-----------------+
         |
         ▼
+-----------------+
| 5. TEST         |  ← Test with real users, gather feedback
|   "Uji"         |     Output: Validated/invalidated assumptions
+-----------------+
         |
         +-----------> (Iterate back to any stage as needed)
```

---

## 🛠️ Step-by-Step Workflow

### STEP 1: Define Problem/Opportunity (5 min)

**Pertanyaan Panduan:**

- Apa masalah yang ingin diselesaikan?
- Siapa yang mengalami masalah ini?
- Mengapa ini penting untuk diselesaikan sekarang?

**Output:** Problem statement dalam format:

```
"[User persona] mengalami [masalah] ketika [konteks],
yang menyebabkan [dampak negatif]."
```

---

### STEP 2: Empathize - Gather User Insights (30-60 min)

**Aktivitas:**

1. Identifikasi 5-10 potential users
2. Lakukan interview atau observasi
3. Catat pain points, frustrasi, dan workarounds

**Tools & Teknik:**
| Teknik | Deskripsi | Tools |
|--------|-----------|-------|
| User Interviews | Wawancara mendalam | Zoom, Calendly |
| Surveys | Kuesioner online | Google Forms, Typeform |
| Observation | Amati user bekerja | Screen recording |
| Empathy Map | Visualisasi insights | Miro, FigJam |

**Output:**

- [ ] Min 5 user interviews completed
- [ ] Pain points documented
- [ ] Empathy map created (optional)

---

### STEP 3: Define - Create Problem Statement (15 min)

**Gunakan "How Might We" Format:**

```
"How might we [aksi] untuk [user] sehingga [outcome]?"
```

**Contoh:**

- "How might we simplify onboarding untuk new developers sehingga mereka produktif dalam 1 hari?"
- "How might we reduce checkout friction untuk mobile shoppers sehingga conversion rate meningkat?"

**Output:**

- [ ] "How Might We" statement finalized
- [ ] User persona documented (optional)

---

### STEP 4: Ideate - Generate Solutions (15-30 min)

**Rules:**

- ✅ Quantity over quality (target 10+ ideas)
- ✅ No judgment during ideation
- ✅ Build on others' ideas
- ✅ Wild ideas welcome

**Teknik yang Bisa Digunakan:**

1. **Brainstorming** — Verbal idea generation
2. **Mind Mapping** — Visual hierarchy dari central concept
3. **Crazy 8s** — 8 sketches dalam 8 menit
4. **SCAMPER** — Substitute, Combine, Adapt, Modify, Put to use, Eliminate, Reverse

**Output:**

- [ ] 10+ solution ideas generated
- [ ] Ideas grouped by theme (optional)

---

### STEP 5: Converge - Select Top Concepts (10 min)

**Teknik Prioritization:**

1. **Dot Voting** — Each person votes with 3 dots
2. **Impact/Effort Matrix** — Plot ideas on 2×2 grid
3. **Discussion** — Team consensus on top 3

**Kriteria Evaluasi:**
| Kriteria | Pertanyaan |
|----------|------------|
| Desirability | Apakah user menginginkan ini? |
| Feasibility | Bisakah kita build ini? |
| Viability | Apakah business model masuk akal? |

**Output:**

- [ ] Top 3 solution concepts selected
- [ ] Ranking rationale documented

---

### STEP 6: Document Findings (10 min)

**Isi Dokumentasi:**

```markdown
## IDEATION REPORT

**Project:** [Nama Project]
**Date:** [YYYY-MM-DD]
**Participants:** [Names]

### Problem Statement

[Problem statement dari Step 3]

### User Insights Summary

- Pain point 1: ...
- Pain point 2: ...
- Pain point 3: ...

### Selected Solution Concepts

1. **[Concept A]:** [Deskripsi singkat]
2. **[Concept B]:** [Deskripsi singkat]
3. **[Concept C]:** [Deskripsi singkat]

### Next Steps

- [ ] Prototype concept A
- [ ] Test with 5 users
- [ ] Validate technical feasibility
```

---

## 🎯 Framework Selection Guide

**Gunakan `/ideate_project` ketika:**

```
"I have a vague idea" -> Design Thinking (start with Empathize)
"I have a problem to solve" -> Problem-Solution Fit Canvas
"I want to structure my startup" -> Lean Canvas
"I want to improve product fit" -> Value Proposition Canvas
"I want to evaluate a feature" -> Opportunity Canvas
```

---

## ⚠️ Common Mistakes to Avoid

| Mistake                 | Dampak              | Solusi                |
| ----------------------- | ------------------- | --------------------- |
| Skipping Empathize      | Build wrong product | Min 5 user interviews |
| Shallow User Research   | Confirmation bias   | Open-ended questions  |
| Treating as Linear      | Miss insights       | Embrace iteration     |
| Prototype Attachment    | Wasted effort       | "Kill your darlings"  |
| No Diverse Perspectives | Limited ideas       | Cross-functional team |

---

## 📝 Output File

**Setelah workflow selesai, AI WAJIB generate file markdown:**

**Path:** `AI-Agent/Output/Planning/[ProjectName]/01_ideation_report.md`

**Template Output:**

```markdown
# [Project Name] - Ideation Report

**Date:** [YYYY-MM-DD]
**Framework:** Design Thinking
**Participant:** [Role/Names]

---

## Problem Statement

> "[User persona] mengalami [masalah] ketika [konteks], yang menyebabkan [dampak negatif]."

---

## Target Audience

| Audience    | Kebutuhan          |
| ----------- | ------------------ |
| [Segment 1] | [Need description] |
| [Segment 2] | [Need description] |

---

## User Insights (Pain Points)

1. [Pain point 1] -> [Impact]
2. [Pain point 2] -> [Impact]
3. [Pain point 3] -> [Impact]

---

## "How Might We" Statement

> "How might we [action] untuk [user] sehingga [outcome]?"

---

## Solution Ideas Generated

| #   | Idea   | Feasibility  | Impact       |
| --- | ------ | ------------ | ------------ |
| 1   | [Idea] | High/Med/Low | High/Med/Low |
| 2   | [Idea] | High/Med/Low | High/Med/Low |
| 3   | [Idea] | High/Med/Low | High/Med/Low |

---

## Top 3 Selected Concepts

1. **[Concept A]:** [Description] — Rationale: [Why chosen]
2. **[Concept B]:** [Description] — Rationale: [Why chosen]
3. **[Concept C]:** [Description] — Rationale: [Why chosen]

---

## Next Steps

- [ ] Validate with /customer_interview (min 5 interviews)
- [ ] Create /create_lean_canvas for business model
- [ ] Proceed to Stage 2: Validation
```

---

## 📚 Referensi

- Stanford d.school Design Thinking
- IDEO Design Thinking Methodology
- TOPIC_004/01_ideation_frameworks.md (Lines 16-79, 357-377)