---
description: Guided customer interview session menggunakan The Mom Test framework — validasi masalah dengan pertanyaan behavior-focused
---

# /customer_interview - Mom Test Customer Discovery

**Sumber:** TOPIC_004 > 03_idea_validation.md (§3.2 Customer Discovery Interviews)

---

## 📋 Kapan Menggunakan Workflow Ini

- **Awal ideation** — validasi apakah masalah nyata
- Sebelum **build anything** — pastikan problem exists
- Saat **exploring market** baru
- Mencari **product-market fit**

---

## 🎯 The Mom Test Framework

> Framework untuk mendapat **honest feedback**, bukan **polite encouragement**

### ❌ vs ✅ Question Examples

| ❌ Bad Question             | ✅ Good Question                                  | Why                               |
| --------------------------- | ------------------------------------------------- | --------------------------------- |
| "Apakah kamu suka ide ini?" | "Ceritakan bagaimana kamu handle X sekarang"      | Fokus pada perilaku, bukan opini  |
| "Maukah kamu pakai ini?"    | "Kapan terakhir kamu punya masalah ini?"          | Past behavior > future prediction |
| "Apakah ini berguna?"       | "Berapa waktu/uang yang kamu habiskan untuk ini?" | Concrete numbers, not vague "yes" |
| "Maukah kamu bayar?"        | "Berapa kamu bayar sekarang untuk solusi X?"      | Actual spend vs hypothetical      |

---

## 🛠️ Interview Flow (4 Phases)

```
+-----------------------------------------------------------------+
|              CUSTOMER DISCOVERY INTERVIEW FLOW                   |
+-----------------------------------------------------------------|
|                                                                  |
|  PHASE 1: PROBLEM DISCOVERY (10-15 min)                          |
|  +---------------------------------------------------------+     |
|  | "Tell me about [problem area]..."                       |     |
|  | "Walk me through your current workflow for X..."        |     |
|  | "What's the most frustrating part?"                     |     |
|  +---------------------------------------------------------+     |
|                                                                  |
|  PHASE 2: CURRENT SOLUTIONS (5-10 min)                           |
|  +---------------------------------------------------------+     |
|  | "How do you solve this today?"                          |     |
|  | "What tools do you currently use?"                      |     |
|  | "What do you like/dislike about them?"                  |     |
|  +---------------------------------------------------------+     |
|                                                                  |
|  PHASE 3: PRIORITY & URGENCY (5 min)                             |
|  +---------------------------------------------------------+     |
|  | "On a scale 1-10, how important is solving this?"       |     |
|  | "Is this a top 3 priority for you?"                     |     |
|  | "What happens if this isn't solved?"                    |     |
|  +---------------------------------------------------------+     |
|                                                                  |
|  PHASE 4: WILLINGNESS TO PAY (5 min)                             |
|  +---------------------------------------------------------+     |
|  | "What would solving this be worth to you?"              |     |
|  | "What's your budget for this type of solution?"         |     |
|  | "Would you pay $X/month for a solution that..."         |     |
|  +---------------------------------------------------------+     |
|                                                                  |
+-----------------------------------------------------------------+
```

---

## 📋 STEP-BY-STEP WORKFLOW

### PRE-INTERVIEW: Setup

**Checklist:**

- [ ] Define **target audience** (specific persona)
- [ ] Prepare **interview script** (see template below)
- [ ] Schedule **20-30 min** slot via Calendly/email
- [ ] Setup **recording** (with permission) — Zoom/Notion

---

### STEP 1: Problem Discovery (10-15 min)

**Opening Questions:**

1. "Walk me through your current workflow for [area]."
2. "What's the most frustrating part of this process?"
3. "How often does this problem occur?"

**Listen for:**

- Emotional language (frustration, annoyance)
- Time/money wasted
- Workarounds they've created

---

### STEP 2: Current Solutions (5-10 min)

**Questions:**

1. "How do you solve this today?"
2. "What do you like about your current approach?"
3. "What do you wish was different?"

**Listen for:**

- Tools they use
- Gaps in existing solutions
- Switching costs

---

### STEP 3: Priority & Urgency (5 min)

**Questions:**

1. "On a scale of 1-10, how important is solving this?"
2. "Is this a top 3 priority for you?"
3. "What happens if this problem isn't solved?"

**Scoring Guide:**
| Score | Interpretation |
|-------|----------------|
| 1-4 | Nice-to-have, low priority |
| 5-6 | Moderate pain, will consider |
| 7-8 | Important, actively looking |
| 9-10 | Critical, urgent |

---

### STEP 4: Willingness to Pay (5 min)

**Questions:**

1. "What would solving this be worth to you per month?"
2. "What's your budget for tools in this area?"
3. "What do you currently pay for similar solutions?"

**⚠️ Pro Tip:** Ask about **past behavior** (what they've paid), not **future promises** (what they'd pay).

---

## 📋 INTERVIEW TEMPLATE (Copy-Paste Ready)

```markdown
## CUSTOMER DISCOVERY INTERVIEW

**Date:** \***\*\_\*\***
**Interviewee:** \***\*\_\*\***
**Role/Company:** \***\*\_\*\***
**Interview Length:** ~20-30 min

---

### 1. PROBLEM DISCOVERY

**Q: Walk me through your current workflow for [area].**

Notes:

**Q: What's the most frustrating part of this process?**

Notes:

**Q: How often does this problem occur?**

Notes:

---

### 2. CURRENT SOLUTIONS

**Q: How do you solve this today?**

Notes:

**Q: What do you like about your current approach?**

Notes:

**Q: What do you wish was different?**

Notes:

---

### 3. PRIORITY & URGENCY

**Q: On a scale of 1-10, how important is solving this?**

Score: \_\_\_/10

**Q: What happens if this problem isn't solved?**

Notes:

---

### 4. WILLINGNESS TO PAY

**Q: What would solving this be worth to you per month?**

Notes:

**Q: What's your budget for tools in this area?**

Notes:

---

### SUMMARY

**Key Pain Points:**

1.
2.
3.

## **Current Workarounds:**

**Validation Signals:**

- Strong interest: □ Yes □ No
- Urgent problem: □ Yes □ No
- Budget available: □ Yes □ No

**Follow-up:** □ Schedule demo □ Send info □ Not a fit
```

---

## 📊 Sample Size Guide

| Stage                     | Minimum | Ideal  | Goal                   |
| ------------------------- | ------- | ------ | ---------------------- |
| **Problem Validation**    | 5       | 10-15  | Pattern recognition    |
| **Solution Validation**   | 5       | 10     | Feature prioritization |
| **Ongoing (post-launch)** | 2/week  | 5/week | Continuous learning    |

**When to stop:** Kamu mulai mendengar feedback yang **sama berulang-ulang**.

---

## ⚠️ Common Mistakes to Avoid

| Mistake                    | Why It Fails                | How to Avoid                         |
| -------------------------- | --------------------------- | ------------------------------------ |
| Asking friends/family      | Biased opinions, politeness | Interview strangers in target market |
| "Would you use this?"      | Hypothetical ≠ reality      | Ask about past behavior              |
| Too small sample           | Not representative          | Min 5-10 interviews                  |
| Ignoring negative feedback | Confirmation bias           | Seek criticism actively              |

---

## 📝 Output File

**Setelah workflow selesai, AI WAJIB generate file markdown:**

**Path:** `AI-Agent/Output/Planning/[ProjectName]/04_interview_notes.md`

**Template Output:**

```markdown
# [Project Name] - Customer Interview Notes

**Date:** [YYYY-MM-DD]
**Total Interviews:** [X] of [target] completed

---

## Interview Summary Table

| #   | Name/Role | Pain Score | WTP   | Key Insight  |
| --- | --------- | ---------- | ----- | ------------ |
| 1   | [Name]    | X/10       | $X/mo | [1 sentence] |
| 2   | [Name]    | X/10       | $X/mo | [1 sentence] |
| 3   | [Name]    | X/10       | $X/mo | [1 sentence] |
| 4   | [Name]    | X/10       | $X/mo | [1 sentence] |
| 5   | [Name]    | X/10       | $X/mo | [1 sentence] |

**Average Pain Score:** X/10
**Average WTP:** $X/mo

---

## Pattern Analysis

### Top Pain Points (Frequency)

| Pain Point | Mentioned By | Frequency |
| ---------- | ------------ | --------- |
| [Pain 1]   | 4/5          | 80%       |
| [Pain 2]   | 3/5          | 60%       |
| [Pain 3]   | 2/5          | 40%       |

### Current Solutions Used

| Solution      | Users | Satisfaction |
| ------------- | ----- | ------------ |
| [Tool/Method] | X/5   | Low/Med/High |
| [Tool/Method] | X/5   | Low/Med/High |

### Desired Features

| Feature   | Requested By | Priority |
| --------- | ------------ | -------- |
| [Feature] | X/5          | High     |
| [Feature] | X/5          | Medium   |

---

## Individual Interview Notes

### Interview #1: [Name/Role]

**Date:** [YYYY-MM-DD] | **Duration:** [X] min | **Pain Score:** X/10

**Key Quotes:**

> "[Quote 1]"
> "[Quote 2]"

**Pain Points:** [List]
**Current Solution:** [Description]
**Would Pay:** $X/mo

---

[Repeat for each interview]

---

## Validation Signals

| Signal               | Count | Threshold | Status |
| -------------------- | ----- | --------- | ------ |
| Problem confirmed    | X/5   | ≥60%      | ✅/❌  |
| Pain score ≥7        | X/5   | ≥60%      | ✅/❌  |
| Willing to pay       | X/5   | ≥40%      | ✅/❌  |
| Looking for solution | X/5   | ≥40%      | ✅/❌  |

---

## Next Steps

- [ ] Complete remaining interviews (if < 5)
- [ ] Proceed to /validate_idea for final decision
```

---

## 📚 Referensi

- Rob Fitzpatrick, "The Mom Test"
- Steve Blank, "Customer Development"
- TOPIC_004/03_idea_validation.md (Lines 55-206)