--- description: Membuat Lean Canvas โ€” one-page business model untuk startup dengan 9 blocks (Problem, Solution, UVP, dst.) --- # /create_lean_canvas - Guided Lean Canvas Creation **Sumber:** TOPIC_004 > 01_ideation_frameworks.md (ยง1.2 Lean Canvas) --- ## ๐Ÿ“‹ Kapan Menggunakan Workflow Ini - Setelah ideation untuk **structure business model** - Saat ingin membuat **pitch deck foundation** - Untuk **startup project** baru - Evaluasi ulang model bisnis yang ada --- ## ๐ŸŽฏ 9 Blocks of Lean Canvas ``` +-----------------------------------------------------------------------------+ | LEAN CANVAS | | (One-Page Business Model for Startups) | +-----------------------------------------------------------------------------| | PROBLEM | SOLUTION | UVP | UNFAIR | CUSTOMER | | (Top 1-3) | (Top 3 | (Single, | ADVANTAGE | SEGMENTS | | | features) | compelling)| (Cannot be | (Target users) | | +--------+ | | | copied) | | | |Existing| | | | | +---------------+ | | |Alterna-| | | | | | Early Adopters| | | |tives | | | | | +---------------+ | | +--------+ | | | | | +---------------------------+-------------+-----------------------------------| | | KEY | | | | METRICS | CHANNELS | | | (Actions | (Path to customers) | | | measured) | | +------------------------------------------------------------------------------| | COST STRUCTURE REVENUE STREAMS | | (Fixed & variable costs) (How you make money) | +------------------------------------------------------------------------------+ ``` --- ## ๐Ÿ› ๏ธ Step-by-Step Workflow ### Urutan Pengisian yang Direkomendasikan: ``` 1. Problem & Customer Segments (MASALAH -> SIAPA YANG PUNYA) 2. Unique Value Proposition (KENAPA MEMILIH SOLUSIMU) 3. Solution (FITUR INTI) 4. Channels (CARA MENJANGKAU) 5. Revenue Streams & Cost Structure (EKONOMI) 6. Key Metrics (UKURAN SUKSES) 7. Unfair Advantage (KEUNGGULAN KOMPETITIF) ``` --- ### STEP 1: Problem & Customer Segments (10 min) **Problem Block:** - Tuliskan **Top 3 problems** yang dialami target users - List **existing alternatives** (solusi yang ada sekarang) **Customer Segments Block:** - Identifikasi **target users** secara spesifik - Tentukan **early adopters** (siapa yang paling butuh solusimu) **Pertanyaan Panduan:** | Pertanyaan | Tips | |------------|------| | Masalah utama user? | Fokus pain point terbesar | | Siapa yang paling sakit? | Ini early adopter | | Solusi apa yang sudah ada? | Pahami kompetitor | --- ### STEP 2: Unique Value Proposition (5 min) **UVP harus:** - โœ… Single, clear message - โœ… Jawab "Mengapa pilih saya vs kompetitor?" - โœ… Format: **[X] for [Y]** (opsional) **Contoh UVP:** - "GitHub for project management" - "Real-time tracking tanpa setup kompleks" - "The only dashboard you need for indie hackers" **Output:** - [ ] UVP dalam 1 kalimat - [ ] High-level concept (X for Y) --- ### STEP 3: Solution (5 min) **Tulis Top 3 Features yang solve the problems:** | Problem | Solution Feature | | --------- | ---------------- | | Problem 1 | Feature A | | Problem 2 | Feature B | | Problem 3 | Feature C | **Tips:** Jangan lebih dari 3 features untuk MVP! --- ### STEP 4: Channels (5 min) **Bagaimana reach customers:** - Direct: App stores, website - Indirect: Content marketing, SEO - Referral: Word-of-mouth, affiliate - Paid: Ads, influencers **Output:** List 2-3 primary channels --- ### STEP 5: Revenue & Cost Structure (10 min) **Revenue Streams:** - Subscription (freemium -> paid) - One-time purchase - Usage-based - Ads - Commission/marketplace fee **Cost Structure:** | Fixed Costs | Variable Costs | |-------------|----------------| | Hosting/servers | Customer support | | Development team | Marketing spend | | Licenses | Transaction fees | --- ### STEP 6: Key Metrics (5 min) **Metrik yang diukur (contoh SaaS):** - **Acquisition:** Sign-ups, downloads - **Activation:** Onboarding completion rate - **Retention:** MAU, churn rate - **Revenue:** MRR, ARPU - **Referral:** NPS, referral rate **Pilih 3-5 key metrics untuk focus awal.** --- ### STEP 7: Unfair Advantage (5 min) **Apa yang TIDAK bisa ditiru kompetitor:** - Proprietary technology/algorithm - Network effects - Exclusive partnerships - Domain expertise - First-mover advantage - Community/brand **โš ๏ธ Note:** Ini sering kosong di awal โ€” tidak apa-apa! --- ## ๐Ÿ“‹ Template: LEAN CANVAS (Copy-Paste Ready) ```markdown # LEAN CANVAS: [Nama Proyek] ## 1. PROBLEM (Top 3 Problems) 1. 2. 3. ### Existing Alternatives: - ## 2. CUSTOMER SEGMENTS **Target Users:** **Early Adopters:** ## 3. UNIQUE VALUE PROPOSITION **Single Clear Message:** **High-Level Concept:** [X] for [Y] ## 4. SOLUTION (Top 3 Features) 1. 2. 3. ## 5. CHANNELS ## **Path to Customers:** ## 6. REVENUE STREAMS **How will you make money?** - Model: - Price point: ## 7. COST STRUCTURE **Fixed Costs:** - ## **Variable Costs:** ## 8. KEY METRICS ## **What will you measure?** ## 9. UNFAIR ADVANTAGE ## **What cannot be easily copied?** ``` --- ## ๐Ÿ’ก 9 Blocks โ€” Quick Reference | Block | Pertanyaan Kunci | Contoh SaaS | | ------------------------ | ------------------- | ------------------------------------ | | **1. Problem** | Masalah utama user? | "Developer kesulitan track progress" | | **2. Customer Segments** | Siapa target? | Solo devs, tech leads | | **3. UVP** | Apa pembeda? | "Real-time tracking tanpa setup" | | **4. Solution** | Fitur inti? | Dashboard, integrations | | **5. Channels** | Reach customers? | App stores, content marketing | | **6. Revenue** | Model monetisasi? | Freemium -> Pro subscription | | **7. Cost** | Biaya operasional? | Servers, development, marketing | | **8. Metrics** | KPI? | MAU, churn, LTV | | **9. Unfair Advantage** | Tidak bisa ditiru? | Proprietary algorithm | --- ## ๐Ÿ“ Output File **Setelah workflow selesai, AI WAJIB generate file markdown:** **Path:** `AI-Agent/Output/Planning/[ProjectName]/02_lean_canvas.md` **Template Output:** ```markdown # [Project Name] - Lean Canvas **Date:** [YYYY-MM-DD] **Version:** 1.0 --- ## 1. PROBLEM (Top 3) 1. [Problem 1] 2. [Problem 2] 3. [Problem 3] ### Existing Alternatives: - [Alternative 1] - [Alternative 2] --- ## 2. CUSTOMER SEGMENTS **Target Users:** [Description] **Early Adopters:** [Specific group that needs this most] --- ## 3. UNIQUE VALUE PROPOSITION > "[Single, clear, compelling message]" **High-Level Concept:** [X] for [Y] --- ## 4. SOLUTION (Top 3 Features) | Problem | Solution Feature | | --------- | ---------------- | | Problem 1 | [Feature A] | | Problem 2 | [Feature B] | | Problem 3 | [Feature C] | --- ## 5. CHANNELS **Path to Customers:** - [Channel 1] - [Channel 2] - [Channel 3] --- ## 6. REVENUE STREAMS **Model:** [Subscription/One-time/Freemium] **Price Point:** $[X]/month or $[Y] one-time --- ## 7. COST STRUCTURE | Fixed Costs | Monthly | | ----------- | ------- | | [Cost 1] | $ | | [Cost 2] | $ | | Variable Costs | Per Unit | | -------------- | -------- | | [Cost 1] | $ | --- ## 8. KEY METRICS - **Acquisition:** [Metric] - **Activation:** [Metric] - **Retention:** [Metric] - **Revenue:** [Metric] - **Referral:** [Metric] --- ## 9. UNFAIR ADVANTAGE [What cannot be easily copied or bought] --- ## Next Steps - [ ] Proceed to /customer_interview for validation - [ ] Complete /validate_idea checklist ``` --- ## ๐Ÿ“š Referensi - Ash Maurya "Running Lean" - leanstack.com - TOPIC_004/01_ideation_frameworks.md (Lines 82-141, 525-591)